The Inventory Solutions Group of Dealertrack provides end-to-end solutions for dealers to help acquire, market and sell vehicles as part of their used and new vehicle operations.

Product: Interactive Console (Code Name: Bacon)

Merge two systems and platforms from two companies into one solution.

• Combine similarities and elevate feature strength.
• Create a new look and feel by simplifying the UI and design
• Optimize workflows based on job responsibility

• Redesigned the customer journey and visual style for the inventory solution product.
• Simplified the IA, UI
• Wireframe and prototype creation for testing.
• Field studies with dealership team members (management, sales, service and finance)
• Cross team collaboration with product , mobile , business and marketing teams

• Combining the strengths of ClickMotive and eCarlist with Dealertrack Technologies will create one of the most complete full featured dealer solutions in the industry
• Through voice of the customer direction, combine similarities and elevate strongest solutions into the current and long term product roadmap.
• Ability to leverage site visitor attribution information in real time.
• Highly search-friendly SEO / URL practices supported with platform CMS
• Ability to define / drive real-time Marketing actions such as direct response, email, phone calls, walk-ins, chat, etc

Better understanding of what the dealer teams needed and expected revealed many opportunities to streamline workflows between departments.   Role and permission requirements were created which allowed a single interface to accommodate serve multiple roles.

On-site observation and one on one interviews while shadowing dealership team members provided insights which allowed quick turn prototyping

I built multi-role workflows within dealer management systems that allowed more accurate process status and opportunities for faster response times between sales and appraisal dept.

I improved information architecture that simplified both inventory management and sales workflows.

• Wireframe
• Prototype
• Flowchart / activity diagram
• Site map
• Usability report
• Design System / Style guide / Pattern library
• User Journey Map
• Personas
• Documentation, Artifacts, supporting data and the Solution