
Michaels Companies
Michaels Companies
Michaels Companies
Industry
Industry
Arts & crafts retail chain
Arts & crafts retail chain




animation
user stories
AI
sketches
Research
Prototypes
wireframes
design
branding
Portfolio of:
Portfolio of:

If it doesn't exist, make it. If it does, make it better.
If it doesn't exist, make it. If it does, make it better.
What I’m proud of :
What I’m proud of :

Industry
Industry
Arts & crafts retail chain
Arts & crafts retail chain







Digital transformation + client trust framework for a regulated retirement planning organization
Digital transformation + client trust framework for a regulated retirement planning organization
Industry
Industry
Financial & Retirement Planning
Financial & Retirement Planning

Self-service digital platform for vehicle transportation, connecting shippers with carriers
Self-service digital platform for vehicle transportation, connecting shippers with carriers
Industry
Industry
Business & Consumer Services | Shipping & Logistics
Business & Consumer Services | Shipping & Logistics



What and How :
What and How :
I design thoughtful digital experiences that make complex products feel clear and easy to use. From early strategy to polished interfaces, I focus on user needs, business goals, and the details that make a product feel right.
I design thoughtful digital experiences that make complex products feel clear and easy to use. From early strategy to polished interfaces, I focus on user needs, business goals, and the details that make a product feel right.
I design thoughtful digital experiences that make complex products feel clear and easy to use. From early strategy to polished interfaces, I focus on user needs, business goals, and the details that make a product feel right.
I turn strategy into user-focused experiences through user research, journey mapping, flows, prototypes, and thoughtful design. I help teams move from ambiguity to alignment with work that is practical, scalable, and grounded in real user needs.
I turn strategy into user-focused experiences through user research, journey mapping, flows, prototypes, and thoughtful design. I help teams move from ambiguity to alignment with work that is practical, scalable, and grounded in real user needs.
I turn strategy into user-focused experiences through user research, journey mapping, flows, prototypes, and thoughtful design. I help teams move from ambiguity to alignment with work that is practical, scalable, and grounded in real user needs.
I improve existing products by simplifying journeys, refining interfaces, and creating more consistency across content, layout, and systems. The goal is simple: reduce friction, build trust, and make the experience work better for the people using it.
I improve existing products by simplifying journeys, refining interfaces, and creating more consistency across content, layout, and systems. The goal is simple: reduce friction, build trust, and make the experience work better for the people using it.
I improve existing products by simplifying journeys, refining interfaces, and creating more consistency across content, layout, and systems. The goal is simple: reduce friction, build trust, and make the experience work better for the people using it.
User needs
Friction points
Journey gaps
Product opportunities
UX leadership
User needs
Friction points
Journey gaps
Product opportunities
UX leadership
User needs
Friction points
Journey gaps
Product opportunities
UX leadership
Enterprise product experiences
Wireframes & mockups
Prototypes
AI-enabled workflows
Enterprise product experiences
Wireframes & mockups
Prototypes
AI-enabled workflows
Enterprise product experiences
Wireframes & mockups
Prototypes
AI-enabled workflows
Figma AI, Mural, Framer
ChatGPt, Claude, OtterAI, Midjourney
Adobe CC,
CRM/CMS Platforms
Agile, Jira, Slack
Figma AI, Mural, Framer
ChatGPt, Claude, OtterAI, Midjourney
Adobe CC,
CRM/CMS Platforms
Agile, Jira, Slack
Figma AI, Mural, Framer
ChatGPt, Claude, OtterAI, Midjourney
Adobe CC,
CRM/CMS Platforms
Agile, Jira, Slack
Who am I :
Who am I :








15+ years designing complex digital products and systems across financial services, transportation, automotive and retail. Known for immersive field research - embedding directly in the environments where work actually happens
15+ years designing complex digital products and systems across financial services, transportation, automotive and retail. Known for immersive field research - embedding directly in the environments where work actually happens
Experienced designing AI-enabled workflows, translating complex model behavior into interfaces that are usable, and grounded in real user needs.
Experienced designing AI-enabled workflows, translating complex model behavior into interfaces that are usable, and grounded in real user needs.